University of Texas born startup Roog Inc.

There are over 12 million small businesses in the U.S. that are owned by women and minority entrepreneurs (including veterans). Although nearly 40 percent of small businesses are women and minority owned, less than 8 percent of U.S. e-commerce sales go back these women and entrepreneurs of color. This means that on average a non-minority business owner earns nearly $439 thousand per year, whereas women and minority owned business owners only earn around $167 thousand annually. Does this seem like a system that is working for everyone?

At Roog, we believe that small business success should be inclusive. Creating economic opportunity for all American entrepreneurs, regardless of backgrounds is why we launched our startup. As Head of Product, I am leading the ground-up redesign of the Roog mobile app, an award-winning product that took several innovation awards at The University of Texas at Austin. We are building a digital marketplace that allows shoppers to locate women and minority (including military veterans) owned small businesses in many of the communities we call home.

Read more about this project on medium.

ROOG, the app that makes it easier to find and shop at community small businesses.